Rising Profile of The Nigerian News Direct Media - ACE CELEBRITIES MAGAZINE AND AWARDS

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Thursday, March 12, 2026

Rising Profile of The Nigerian News Direct Media

Nigerian NewsDirect is a prominent multi-platform Nigerian media organization founded on November 29, 2010, by the late veteran journalist and media entrepreneur, Dr. Samuel Ibiyemi, through his media company, NewsDirect Global Concepts Limited.
Originally launched as a daily newspaper with a strong editorial focus on energy, finance, and public policy, Nigerian NewsDirect has evolved into a comprehensive news platform covering diverse sectors including politics, agriculture, technology, culture, and sports.

The organization is currently under the leadership of Mathew Ibiyemi, who continues to strengthen the publication’s reputation for credible and impactful journalism.
Operating across multiple platforms, Nigerian NewsDirect publishes through print editions, a dynamic online news platform with updates every 30 minutes, and NewsDirect Insights—a research and analytical arm designed to engage Gen-Z audiences through data-driven perspectives on contemporary issues.

The publication primarily serves African decision-makers, citizens, policymakers, and enterprises seeking credible and analytical insights.

Since its establishment, Nigerian NewsDirect has experienced significant growth and readership expansion. The publication began with a weekly circulation of 5,000 copies across 32 pages in 2010, and by July 2014, circulation had increased to 40,000 copies with a 56-page format, reflecting its growing influence within Nigeria’s media landscape.

In November 2025, Nigerian NewsDirect celebrated 15 years of impactful journalism, marking over a decade and a half of commitment to ethical reporting, accountability, and responsible journalism.

The publication has also built a strong international presence, with its investigative reports and analytical publications circulated at major global events such as the Offshore Technology Conference in Houston, the World Petroleum Congress in Doha, and the annual meetings of the International Monetary Fund and the World Bank in Washington, D.C.
Renowned for its investigative journalism and analytical reporting, Nigerian NewsDirect has earned recognition within the media industry, with many of its journalists receiving prestigious professional awards for excellence in reporting and public interest journalism.

The enduring legacy of its founder, Dr. Samuel Ibiyemi, continues to shape the organization’s mission and values. A respected energy expert, Dr. Ibiyemi was notably the only journalist appointed to the technical committee that drafted the Petroleum Industry Act, reflecting his unique influence within both the media and energy sectors.

Today, Nigerian NewsDirect remains a leading voice in Nigeria’s media industry, dedicated to providing “smart news for real impact in society,” while upholding the principles of credibility, integrity, and national development.

The “ACE Award” often standing for Achievement, Community & Excellence — is typically given to individuals who have shown outstanding performance, community impact, and leadership beyond expectations both home and in diaspora

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